50 Logos In 50 Days

Logo, Brand & Identity Design


A logo is more than an interesting symbol or a font type on a page. It is a powerful communication and marketing tool. Customers discover, share and remember a company’s brand through this critically identifiable visual element.

This was an exercise to explore the process of logo creation. A single logo was made everyday (50 Days) with a time limit of no more than 50 minutes. Rather than spending the usual time span allowed for a more advanced logo, restrictions were set to push the boundaries of self-exploration.

Components

• User Research

• Branding

• Logo Design

• Icon Design

• Symbol Design

• Identity Design

• Visual Design

• Visual Direction

• Trademark

Tools

• Adobe Illustrator CC

Technology