Hello! I am Serj,
a Sr. UI/UX Designer

who simplifies complexity into clear, meaningful experiences. I blend research, strategy, and AI-driven innovation to design intuitive, modern solutions for web and mobile.

COMPANIES I HAVE WORKED WITH
google-logo
apple-logo
nvidia-logo
wolterskluwer-logo
iHerb-Logo

Audio Digest

UI/UX & Web Design

Redesigned the Audio Digest platform to improve how healthcare professionals discover, access, and engage with medical audio content. Focused on simplifying navigation, enhancing personalization, and optimizing the mobile experience. Delivered a scalable, accessible solution that supports 4,000+ catalogs, serves an 80% membership-based audience, and contributes to 1M+ CME credits delivered annually with a 90% digital conversion rate.

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Apple

UI/UX & Web Design
Designed a user-centered UI/UX interface for Apple, focused on increasing customer traffic, engagement, and conversion rates. Leveraging Apple’s design system and interface guidelines, the project emphasized intuitive navigation, visually cohesive layouts, and responsive experiences across mobile and tablet devices. Through strategic use of hierarchy, interaction design, and performance optimization, the interface was crafted to enhance user journeys, streamline product discovery, and ultimately drive higher sales and user retention.
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Google Cloud

UI/UX & Web Design

This project involved designing a website for Google Cloud Platform (GCP), utilizing Material Design principles to create a modern, visually appealing, and highly functional user interface.

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NVIDIA

UI/UX, Visual & Web Design

I worked on redesigning NVIDIA’S GeForce.com website, creating landing pages, email newsletters, and web banners for the GeForce campaign in collaboration with various video games. This project involved close teamwork to align design elements with NVIDIA’S branding and promotional goals.

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